iDecisionTM Case Essay

For more information on iDecisionTM, revel contact Sanjib Ghosh sajib.goshtechmahindra.com Ramesh Kumar Koona rameshkumar_koonamahindrasatyam.comAbout Tech Mahindra Tech Mahindra is a planetary systems integrator and ancestry duty period consulting trusty focused on the communications industry. Tech Mahindra helps companies innovate and transform by leveraging its unique insights, identify serve ups and flexible break-dancenering models. This has helped customers reduce operating costs, gene order new revenue streams and gain competitive advantage. For over two decades, Tech Mahindra has been the chosen transformation partner for wireline, wireless and broadband operators well-nigh the world.Tech Mahindras capabilities span across channel Support Systems (BSS), Operations Support Systems (OSS), Network Design & Engineering, Next extension Networks, Mobility, Security Consulting, Testing, and other aras. Tech Mahindras solutions portfolio includes Consulting, Application Development & Management, Network Services, closure integration, Product Engineering, Managed Services, opposed Infrastructure Management and BPO. Over 34,000 professionals service lymph nodes across the telecom eco-system, from a ball-shaped network of festering centers and sales offices across Americas, Europe, Middle-east, Africa and Asia-Pacific. Tech Mahindra is the largest telecomfocused solutions provider and 5th largest software exporter from India.www.techmahindra.comAbout Mahindra Satyam Mahindra Satyam (OTC SAYCY) is a leading global contrast and information applied science services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value vexation carry throughes and improve their business performance. The Companys professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, busin ess process quality, engineering and product lifecycle management, and fundament services, among other notice capabilities.Mahindra Satyam is part of the US$ 8.25 billion Mahindra Group, a global industrial conglome vagabond and one of the top 10 industrial firms found in India. The Groups interests span financial services, automotive products, trade, retail and logistics, information technology and infrastructure development. Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations.iDecisionsA Packaged Analytical Application for backing Transformationwww.mahindrasatyam.comCopyright 2011 Tech Mahindra All rights reserved.iDecisions a packaged uninflected application for business transformation iDecisions is a packaged, custom-friendly, open analytics application with industry solution sets across Banking, Insurance, T elecom, Airlines, Manufacturing, Retail, Travel and Logistics, Education, Pharmaceutical and Healthcare. The solution consists of naiant solution sets for Finance, HR, Procurement, Sales and customer intelligence. iDecisions enables efficient business management through effective information integration and information depth psychology to help generate business insight and drive innovation. It incorporates industry scoop out practices in name performance indicators (KPI), logical selective information models, analytical templates, dashboards and processes.iDecisions Telecom Solution for On-premise implementations and Cloud victimisation Microsoft BI stack iDecisions provides a unique, powerful resolution to an all too common telecommunications industry conundrum. It incorporates industry best practices into an analytical application suite that turns decision making from an art to a science. iDecisions for telecom companies is formed around the following key vitrine areas1BI Implementation Roadblocks Unclear byplay Requirements2 eight-fold Data Sources3Time to market4Proprietary Technology StandardsiDecisions for TelecomApplication EnginesCustomer Value Fraud Detection Churn Prediction RFM scoring Behavior ScoringBest Practices inventory manufacturing Standard Business Definition Unified Data ModelBest Practices InventoryIndustry Standard (XML, CWM) Standard Technology StackAnalytical ApplicationsCustomer IntelligenceSubscriber Intelligence adjure IntelligenceUsage IntelligenceMarketing IntelligenceSales Intelligence taxation IntelligenceRevenue & Margin AnalysisNetwork IntelligenceFault ManagementSolution ComponentsAdaptive Architecture useful ArtifactsCall Pattern IntelligenceProduct Affinity Roaming Intelligence Channel Intelligence Mobile turn Portability Intelligence Contact Center IntelligenceRevenue AssurancePerformance ManagementData Integration Hub How iDecisionsTM addresses BI implementation roadblocksChurn Intelligence Customer Life cycle in Converged networksCredit & Collections social status & LoyaltyTraffic Management Demand forecasting & Capacity PlanningCore Post salaried Pre Paid Fixed Line Data Converged Network Video CableBenefits of iDecisionsTMPackaged, customization-friendly, open analytical solution Industry best practices in KPIs, analytical templates, dashboards and processes Modular nature allows clients to pick and implement entirely selective modules Complements Microsoft BI Capability Highly customizable to suit each customers unique BI needs Reduces time-to-market Minimizes encounter of failed implementation iDecisionsTM is a pre-built BI solution that is also available on profane which enables organizations to access information and perform intelligent analysis over a virtual environment.Significant advantages of iDecisionsTM on Cloud offerings include Low upfront infrastructure investments, lower maintenance and software licensing costs Just-in-time infrastructure with dynamic capacity manag ement saves cost Businesses can turn capital expenses to variable operating expenses shrivel up of processing time due to parallelization addresses key difficulties surrounding large scale data processingiDecisions based solutions are also available on obnubilate iDecisions based pre-packaged BI solutions are offered on cloud platform as well. The cloud solutions can be offered either on Mahindra Satyams own data centers or on third party data centers. TMTMCustomer is risk-free the risk is completely skewed towards the service provider Usage-based costing Multi-tenant12Architectural depiction of iDecisions using Microsoft BI Stack The vertical-specific data models from iDecisions are wrapped with relevant ETL and OLAP tools to create end-to-end BI solutions and these solutions are hosted on a cloud platform. The security aspects of cloud computing are well addressed by the iDecisions BI solution which has three layers of securities built OS-level security, DB level security and Application level security.ClientsScale-up support by Database design Schema design Physical design Hardware selection and configuration bundle selection and configuration Data loading Query specification and tuningSECURITY LAYER34Case Study 1Telecom Major in BahrainCase Study 2Telecom Major in MauritiusAbout the Client The client is a leading mobile and data services operator with licenses in 7 Middle Eastern and 15 sub-Saharan African countries. With employee efficacy of 15,000, the client provides comprehensive guide of mobile voice and data services to over 50.74 million psyche and business customers with revenue of $ 3 billion. Business Challenges/Needs of the Client The client wanted to address its key challenges such as Changing consumer preferences Growing cost Lack of good understanding of customer demeanor Unavailability of information on customer travail Unavailability of standardized reporting on organizational basis Unavailability of reports on time Migration fro m operation to analytics Scattered data source Mahindra Satyams Solution Mahindra Satyam deployed a comprehensive solution leveraging its business intelligence solution accelerator iDecisions.The solution provided unify information to senior management and the ability to execute ad-hoc reporting. The solution helped client to undertake data analysis with data visualization capabilities in Customer Intelligence, Usage Intelligence, Marketing and Revenue Intelligence along with the subject areas such as Churn Management, Loyalty Intelligence, Sales Management, Call Pattern / CDR intelligence. iDecisions Telecom modules implemented for this declare oneself included Customer Intelligence, Usage Intelligence, Marketing and Revenue Intelligence. The solution helped assess customer behaviour and pro-actively design marketing programs and identify cross sell / up-sell opportunities besides improving profitability by effective track of product/customer channel relationships.iDecisions so lution has been able to detect 30,000 churners and predict churners one month in advance. The customer loyalty & retention analytics along with the sales management analytics has resulted in customer retention rate of 33%. Thus out of a tote up of 30,000 probable churners, a total of 9,900 were retained.A total of US$ 900K was saved for client from iDecisions churn solution in net savings for the fourth quarter. Business Benefits delivered to Client Detected 30,000 churners and predict churners one month in advance Customer retention rate of 33% Comprehensive view of information, from very highly mass summary information to the underlying events and degree transactions, for top management Savings to the tune of US$ 900K State of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Analytics based reports rather than besides operational Ability to slice, dice and ad-hoc reporting for deeper understanding of cu stomer behaviour Ability to asses insights on churn behaviour of subscribers thereby aiding to strategize new marketing initiativesAbout the ClientThe client is a leading service provider of cellular telephony in the Republic of Mauritius. It provides GSM and UTMS, GSM, GPRS, 3G/UMTS as well as 3.5G/HSDPA and WiMAX networks and offers a range of value-added services telecommunications services throughout the country.Business Challenges/Needs of the ClientThe client wanted to address its key challenges such as Providing the senior management with a comprehensive view of information, from very highly aggregated summary information to the underlying events and detail transactions Providing state of art analysis tools to aid the business users in performing data analysis with analytical and data visualization capabilities Providing Customer segmentation capabilities to the senior management through access to consolidated informationMahindra Satyams SolutionMahindra Satyam proposed iDeci sions framework for this implementation which is part of the iDecisions suite of analytical applications that accelerates the implementation of a Business Intelligence solution with pre-built data model and analytical templates. Besides allowing the client to easily turn the volumes of data they collect and store into meaningful information, the implementation of business intelligence and data warehouse solution covered all the subject areas such as subscription intelligence, gripe pattern intelligence, roaming intelligence, revenue & margin intelligence, campaign intelligence, churn intelligence and sales intelligence.Business BenefitsThe solution helped the client to align BI technology initiatives closely with their business strategy and vision through the following benefits Business Intelligence Analysis Advanced Analytics Dashboards Strategic Decision Making